Customer Story
How The Performance Team creates a more engaging customer experience
Customer
The Performance Team
Assessment Type
Team Performance & Interactive Assessments
Interviewee
Michael Friis
Co-founder
“I found that the Brilliant Assessments solution gave a much deeper level of engagement for customers.”
– Michael Friis, Co-founder, The Performance Team
About The Performance Team
The Performance Team is a team performance consultancy that helps organizations improve how their teams work and perform.
They wanted a more engaging way to introduce prospective customers to their approach, giving people something useful to interact with rather than relying on website copy alone. Brilliant Assessments enabled them to create that experience, with customized assessments and reporting that felt specific to their business.
“We found that the customization options were really innovative, enabling us to design a report and a program that felt unique to us.”
– Michael Friis, Co-founder, The Performance Team
A more interactive way to show value
The Performance Team wanted prospective customers to understand what its services could offer without relying on them to work through lots of information first. Using Brilliant Assessments, visitors can take part in an assessment and receive useful insight as part of that first interaction with the business.
The assessment can be customized to fit The Performance Team brand, including the reporting, so the whole experience feels consistent with the way the consultancy presents its services.
“You want to get customers to do more than read the text on the screen, but actually have an experience of what it is you do.”
– Michael Friis, Co-founder, The Performance Team
Turning website visits into a more useful first interaction
A seamless customer experience
The assessment fits naturally into The Performance Team website, giving prospective customers an interactive experience that feels consistent with the rest of the business.
Customized to their approach
The Performance Team can customize the assessment and reporting so the experience feels specific to its own services rather than like a generic survey.
Deeper customer engagement
Instead of only reading about the consultancy, visitors can take part in a process, receive insight and begin to understand the value of The Performance Team more quickly.
First-class support
Michael highlights the support from Brilliant Assessments as a major positive, with help available by phone and email alongside clear documentation.
“Brilliant Assessments were fantastic. Their support was first class, always available by phone or via email. The documentation was fantastic, and we had a great experience.”
– Michael Friis, Co-founder, The Performance Team
Full Interview Transcript
Michael Friis, Co-founder, The Performance Team
I'm Michael Friis from The Performance Team. We're a team performance consultancy.
Brilliant Assessments enabled us to create a more interactive, engaging web experience. What we liked about the proposition was that it would look like a part of our website. It was effectively plugged into our website's proposition, helping customers to have a really seamless experience.
It's helped customers get a better understanding of what we do and how we help them.
It was really simple to set up. We found that the customization options were really innovative, enabling us to design a report and a program that felt unique to us.
Brilliant Assessments were fantastic. Their support was first class, always available by phone or via email. The documentation was fantastic, and we had a great experience.
I'd recommend Brilliant Assessments to anyone that wants to have a more engaging, interactive experience with their website. You want to get customers to do more than read the text on the screen, but actually have an experience of what it is you do.
So invite them to participate in a process and give them some insight. People don't spend a long time assessing your website; they quickly move on, and I found that the Brilliant Assessments solution gave a much deeper level of engagement for customers.
They can start to understand the value of our products and services quickly and really start that journey with us.