AI Interpretation in Brilliant Assessments enables you to turn long‑form answers and uploaded documents into feedback, scores, and professional reports, powered by AI. All feedback can then be checked by an assessor before reaching the respondent’s inbox. This enterprise grade tooling means that you can use any type of evidence uploaded or added to an assessment to scale and deliver completely personalized feedback.

Pointerpro has released an AI widget, but it only scratches the surface of what you can achieve with Interpretations. We see this as an attempt to respond to our innovation, but it doesn’t stack up and is prone to unchecked AI hallucinations.

Brilliant Assessments has AI Suggest functionality which enables you to build components of the assessment, and feedback, by prompting AI with your requirements. This means you can get from a blank page to a readymade assessment in a matter of minutes.

Pointerpro does not currently have AI building functionality.

Iterations are great for before-and-after assessments (training, coaching, or engagement) or periodic check-ins. Brilliant Assessments' iterations support the same individual, team, or 360 responding multiple times. Feedback reports are enhanced to include how the respondents have (hopefully) improved over time.

Iterations can be fully automated, so the system sends welcome and reminder emails and the appropriate report on completion, including the current and previous iterations.

This function suits service evidence applications, re-engaging with clients over time and recertifying. While many customers don’t have this on their initial requirements list, most implement it once they see the differentiation this innovation provides.

Pointerpro does not currently have this functionality.

The ability to build flexible and engaging results in Brilliant Assessments is a wonderful perk not available to the same extent in Pointerpro.

Pointerpro have a feature called ‘Outcomes’ but this is formula driven and rigid by comparison to the multi-tile dynamic builder available in Brilliant Assessments.

We allow for unlimited benchmarks.

Brilliant Assessments’ advanced benchmarking allows you to define an unlimited number of benchmarks based on classifying questions in the assessment.  As well as the average score, you can define percentile scores like quartiles and/or top 10%. This is also unlimited. The benchmarks are simple to define, and scores at all levels are calculated automatically.

Charts can show multiple classifiers. In feedback reports, you can also have multiple charts in a report showing different benchmarks.  Benchmarks add great value to respondents, showing them where they stand rather than a bland score.

Pointerpro offers only Average benchmarks and only enables filtering by one classifying question – which applies to the whole report.

We include advanced cohort assessments that group responses in every subscription

This means you can produce high-quality, detailed reports for any cohort, including teams and 360s. Chart types include options to segment data by role (vital for 360s), by unlimited classifiers, or by respondent. Specialist charts, such as stacked bars, histograms, and scatter plots, are ideal for showing the distribution of your cohort's answers. Feedback can also be highly personalized using ‘rating text’ at the assessment, section, subsection, and segmentation levels.

Assessments can be self-initiated through a link, or the assessment administrator can manage invitations.

Pointerpro’s Group Reporting functionality leverages limited benchmarking functionality. Results can’t be split by multiple roles and classifiers, which is essential for all but the most superficial reports. There is also no user initiation functionality.

Pointerpro do have consolodiated reporting but it is formula limited. For more detailed requirements you will require custom development and costly subscription upgrades to achieve the cohort assessment functions that come with Brilliant Assessments as standard.

We enable customers and partners to activate a portal without extra cost

Brilliant Assessments includes a white-labeled Partner Portal for Customers and Partners to purchase and resell your assessments, manage all aspects of their responses and cohorts, and even set up a results page experience.

Inviting respondents is a 10-second process, and the full response experience can be set up to reflect the partner’s branding, colors, and standard wording. Partner self-registration is available.

Pointerpro’s attempt to copy this functionality (DistributR) comes with a significant hike in price.