Evaluate leadership effectiveness brilliantly with your assessment
Design self-assessments, 360 feedback, cohort reviews, and development journeys around your own model, language, scoring, and reporting — then deliver tailored feedback at scale.
Run leadership assessments that fit your model
Brilliant Assessments gives you flexibility in how assessments are launched, delivered, scored, and reviewed.
360 Degree Assessment
Collect feedback from multiple roles around one person - such as a leader, manager, participant, or facilitator - and bring it together in a single report for a rounded view.
Self Assessment
Let participants start via an open link or a direct invitation, then deliver personalised feedback instantly as a PDF or on a live results page.
Cohort Assessment
Compare results across a team, programme, cohort, or community to spot shared strengths, standout patterns, and outliers.
Benchmarked Feedback
Use benchmarks to compare performance across groups, and apply classifiers to define and segment what you’re measuring against.
Growth Over Time
Rerun an assessment over time to measure change, compare time points, and build a fuller picture of development.
Why experts choose Brilliant to measure leadership effectiveness
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Brand every touchpoint of Brilliant Assessments, from the portal to the assessment itself, to the automated emails, to the all-important feedback reports. You can even enable partners to add their own branding to their portals.
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With Brilliant Assessments, you can use your own framework, structure, scoring, and report setup rather than working within a fixed template.
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While most things can be easily automated through the structure of Brilliant Assessments, more detailed scoring combinations can be achieved using calculations, segmentations, and advanced ratings (score bands).
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You can start with a single assessment and scale your ambitions without hitting the platform's limits. For this reason, our customers tend to stick with us once they make the move.
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If you ever hit a problem you can’t solve, our customer success team is here for you. Additionally, if you have an assessment ready to go or are moving from another assessment platform, we can build your assessment and reports for you, so you can hit the ground running in Brilliant Assessments without the setup burden.
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Brilliant Assessments protects your data with SOC 2 Type II certification and encryption in transit and at rest, while giving you control over participant privacy through features like role-based anonymity and minimum response thresholds.
Features you’ll love for your leadership assessment
Personalized Emails
Send invitations and reminders with our automated emails. Set triggers around assessment start and due dates, and add personalization based on assessment data or roles.
AI-Powered Feedback
Let AI create a first pass at feedback, allowing it to analyse combinations of answers, uploads and open-text responses.
Iterations
Rerun assessments and pull each iteration into a single feedback report for comparison, complete with differences and iteration-based benchmarks.
Compare Results
Utilize benchmarks to compare individuals and groups based on shared traits (called classifiers). You can also split results by iteration and other groups.
Conditional Questions
You can set conditions that deliver dynamic question paths based on previous answers. This is particularly useful for 360 assessment roles.
Multi-Format Feedback
You can deliver feedback in a wide range of different ways, including interactive web-based results, PDF reports, or editable Word reports.
Assessments that grow with your ambitions
Brilliant Assessments can support you as your assessment needs and goals evolve over time. For example, you might:
Start with a self-assessment
Create a linear assessment-to-feedback report workflow.
Roll it out to a team or wider cohort
Pull multiple self-assessments into a cohort report.
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Add 360 roles
Reformat the assessment for different roles and run it as a 360 assessment.
Reassess with iterations
Run the assessment again and see what has changed over time.
Generate AI feedback
Create another report for the assessor using AI Interpretation for open text answers and upload-based feedback.
Resell your assessment
Sell on your expertise by allowing partners to purchase assessments through their own partner portals.
That’s just one path. As your framework evolves, Brilliant Assessments gives you the flexibility to scale with it.
Resell your leadership assessments
Sell on your expertise by making your leadership assessment available through dedicated partner portals.
Rather than routing every client or reseller through your admin team, you can give them a simpler branded space to launch assessments, invite respondents, manage cohorts, track progress, and generate reports. That makes it easier to distribute your framework more widely while keeping the underlying setup in your control.
Partner portals are especially useful when you want to license or resell assessments at scale. Partners can be given access by organizational tier, self-register where appropriate, apply their own branding and organization text, and purchase further assessment allotments as needed. This turns a leadership assessment into a repeatable commercial offering.
Automate delivery (or manage it closely)
Your assessment can be as hands-on or hands-off as you like.
Automate the entire process from the initiation of an assessment or a cohort through to the delivery of results, or manually invite each respondent for tighter control. You can create responses one by one, upload respondents in bulk, or let people start via a shareable link, portal, or cohort workflow, depending on how closely you want to manage the process.
At the more automated end, Brilliant Assessments can manage invitations, reminders, and report delivery for you. And when you want a more self-serve setup, external cohort initiation lets a contact add and invite their own respondents, giving you a straightforward path from high-touch delivery to a largely automated assessment experience.
Get to know your dedicated Customer Success Manager
When you sign up to Brilliant Assessments, you’ll get introduced to your dedicated customer success manager (a real human!) This resource is here to help you navigate the platform. You can book one-to-one sessions with a couple of clicks.
"We're certainly finding that where we've got large volumes of delegates or large volumes of respondents, Brilliant Assessments enables us to manage programs at scale globally."
Helen Hambleton, People Untapped
“The Catalyst Effect has grown. Brilliant has grown with us. As soon as we go, ‘Hey, is this possible?’ the team goes, ‘I don't know. Let's figure it out.’ When issues come up, it's not just an informational email or a number we can't reach. We know the people behind the scenes, and we know that they care about fixing our issue as much as we do.”
Jerry Toomer, action360™
FAQs for Leadership Assessments
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Yes. Brilliant Assessments is designed to work around your model, not the other way around. You can use your own framework, terminology, scoring logic, report structure, and feedback language rather than fitting into a fixed template.
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Yes. Brilliant Assessments supports a wide range of assessment approaches, including strengths-based, values-based, competency-based, and development-focused models.
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Yes. You can create different feedback outputs for different audiences, including participant, reviewer, assessor, and stakeholder reports. This gives you control over what each audience sees and how feedback is presented.
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Yes. Brilliant Assessments makes it easy to compare results across groups such as teams, cohorts, programmes, or wider communities. This helps you spot patterns, strengths, differences, and outliers across a broader set of responses.
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Yes. You can rerun an assessment over time and compare results across different stages or time points (we call this iterations). This makes it easier to measure change, track progress, and build a fuller picture of development.
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Yes. Brilliant Assessments can support commercial assessment models, including partner portals that allow others to access and deliver assessments under their own branding. This makes it easier to package, scale, and resell your assessment offering.
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When you start your trial, you’ll be introduced to your customer success manager, who is there to support you. Support for troubleshooting purposes is included in your subscription. If you want us to build and set up your assessment for you, this is a professional service offering and comes at an additional cost.
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A 360 assessment gathers feedback from multiple perspectives around one person, such as peers, managers, direct reports, or other relevant roles. The feedback is then brought together into one view to support reflection, development, and more rounded insight.
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Yes. If you already have an assessment and report design, or you are moving from another platform, we can build it for you in Brilliant Assessments. That helps you get up and running faster without having to carry the full setup burden yourself.
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Yes. You can create separate assessor or reviewer reports so feedback can be reviewed, interpreted, or supplemented before participant-facing feedback is shared. This is especially useful when feedback needs expert input or an additional layer of context.
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Yes. You can brand the assessment journey, portal, emails, and feedback reports to reflect your organisation or client brand. Partner branding can also be supported where needed.
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Yes. Brilliant Assessments supports reassessment through iterations, making it easy to run the same assessment again and compare results over time. This is useful for tracking growth, measuring change, or reviewing progress after development activity.
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You can create a wide range of reports, including personalised PDF reports, live web-based results, editable Word reports, cohort summaries, 360 feedback reports, and longitudinal reports. You can also tailor report content for different audiences and use cases.