Your 360 assessment methodology, our platform
Create completely customized 360 assessments for your organization or clients, using your own framework, scoring matrices and branding.
Give a full picture of how individuals perceive themselves, and how others also experience them, allowing you to delivering feedback that supports coaching and development.
Everything you need for powerful 360s.
From building your framework to collecting feedback and sharing results, Brilliant gives you the tools to run your 360 programs your way. Explore any feature to learn more.
Customizable competencies and questions
Build around your own framework with custom competencies, question sets and scoring that reflect your organization, methodology or client offering.
Flexible rating scales
Choose frequency, agreement or other rating scales that suit your framework, with scoring rules tailored to the feedback you want to collect.
Multiple rater groups and role-based questions
Gather feedback from self, managers, peers, direct reports and external stakeholders. Show different questions or wording depending on each participant's role.
Automated invitations and reminders
Schedule branded invitations, reminders and follow-up emails, with messaging tailored to each rater group and your assessment timeline.
Multi-language assessments and reports
Create assessments for different languages and audiences, with configurable language settings, translated respondent interfaces and language-specific report content.
Repeat assessments and progress over time
Run pre- and post-development 360s using iterations, then compare results across assessment rounds to measure progress at individual and cohort level.
Individual and cohort reports
Create branded PDF and editable Word reports for individuals and cohorts, alongside web-based results. Every subscription includes unlimited reports.
Rater group comparisons
Compare self-ratings with feedback from managers, peers and direct reports, using role-separated charts and scores to highlight differences in perception.
Answer distribution charts
Show how responses are distributed across rating options and rater groups, helping participants understand patterns beyond their overall competency scores.
Benchmarking and comparisons
Compare assessment scores against averages, percentiles or your own benchmarks to help participants understand their results in context.
Development recommendations and next steps
Include personalized recommendations and suggested actions based on results, giving participants and coaches a practical starting point for development.
AI-powered insights and summaries
Use optional AI Interpret to analyze written feedback against your framework and draft insights for review and editing. AI can be switched off entirely.
Confidentiality and response thresholds
Group feedback by rater role and set minimum response requirements before reports are automatically produced, supporting confidential reporting.
Team, department and regional reporting
Analyze results across teams, departments, business units and regions using organizational groupings and flexible reporting filters.
Dashboards and trend analysis
Explore individual, cohort and assessment-wide results through dashboards that help identify patterns, compare groups and track change over time.
Delegated management and partner portals
Give clients, partners and business-unit managers controlled access to launch cohorts, manage participants and view reports within their organizations.
White-label portals, assessments and reports
Apply your branding, or your client's, across assessments, invitations, partner portals and reports for a consistent experience throughout.
Bulk uploads, integrations and SSO
Import participants in bulk and connect workflows using API access, webhooks and Zapier. HR integrations and Microsoft Azure or Okta SSO are available on eligible plans or as add-ons.
Give people feedback they can put to work
Combine competency scores, written comments and development recommendations in reports designed for your organization or clients.
Show where perspectives differ
Compare self-ratings with feedback from managers, peers and direct reports, helping people recognize strengths and explore differences in perception.
Follow progress over time
Repeat your 360 after coaching or training and compare feedback with the earlier round. Reuse your setup and invite people back without rebuilding the process each time.
Spend less time interpreting written feedback
AI Interpret can analyze feedback using your framework and draft written insights for you to review and edit before sharing.
Share branded PDF or Word reports, or offer online results where optional AI Discuss lets people ask questions about their feedback. You can run your 360s with AI switched off.
Give raters confidence in the feedback process
Protect sensitive feedback and control how it is shared, with reporting rules and access settings that fit your program.
Support confidential feedback
Group feedback from peers and direct reports, and set minimum response requirements before reports are automatically produced.
Choose who sees the results
Decide who receives completed reports and give your team, clients and coaches access appropriate to their role.
Keep assessment data protected
Use a platform independently audited to SOC 2 Type II standards, with data encrypted in storage and in transit.
Enterprise-grade 360s without the enterprise price tag.
With Brilliant, pricing is based on completed responses, rather than the number of people using the software. Run your entire 360 program on one subscription, then use any remaining responses for your other assessments.
Use them for employee engagement, onboarding, pulse surveys or other assessments, all within the same annual subscription.
Illustrative example based on 200 people completing a 360 assessment with five completed responses per person, including their self-assessment. The annual Starter plan includes 1,200 responses, which reset at the end of the subscription year. Unused responses do not roll over. Pricing is in USD. Optional add-ons and professional services are charged separately.
How Brilliant supports the way 360 assessments work
Bring your own framework into an assessment that reflects what good performance looks like in your organization or the clients you support.
Structure your assessment around capabilities
Choose your competencies, questions, rating scales and scoring, whether you’re adapting an established assessment or developing a new approach.
Ask questions that fit each perspective
Tailor questions and wording for self-assessments, managers, peers and direct reports. Include clients or other colleagues where their feedback would be valuable.
Make the experience recognizably yours
Use your branding across assessments, invitations and reports, so the whole experience feels like part of your organization or service.
Create it yourself, or let us build it for you
Whether you'd prefer to build your own 360 or leave the setup to our team, you can create an assessment around your questions, competencies and methodology.
Reflect your expertise
Build your 360 assessment around your scoring methodology and matrices, including the skills, behaviors, and development approach that are unique to your approach.
UnderstandMake feedback useful
Give people personalized recommendations, at an individual level and pull results together at a group level to help teams identify development needs across the wider program.
DeliverReach more people
Give clients, consultants and delivery partners their own portals through which they can access and manage respondents and assessments. The ability to create these portals is also included at every subscription level (even the free trial).
Measuring progress with repeat 360 feedback
People Untapped uses 360 assessments as part of its leadership and professional development programs, helping clients understand individual capabilities and measure progress over time.
With Brilliant Assessments, the team can repeat 360s, compare results and deliver bespoke reports with personalized development recommendations, while managing programs with large numbers of participants and respondents.
Read the People Untapped story “We might do a 360 at the beginning of a program, and we might do a repeat six months later to be able to actually look at what's changed in that time. That repeatability, and also the recommendations and the bespoke nature of the reports, is really delivering what we were looking for.”
Frequently asked questions about 360 Feedback and Brilliant Assessments
What is a 360 assessment?
A 360 assessment (360-degree feedback) gathers input about a person from multiple perspectives— typically self, manager, peers, and direct reports, and sometimes clients or external stakeholders.
Can I tailor different questions for managers, peers, and direct reports?
Yes. You can assign participant roles and show different questions (or wording) depending on the role of the person providing feedback—so each rater group answers what they're best placed to observe.
How is anonymity protected in Brilliant Assessments?
You can set minimum response thresholds by rater role (for example, peers and direct reports) so feedback is only invited and reported when anonymity is protected. You can also run anonymous response options when you need to avoid capturing identifying information.
Can we include external raters (e.g., customers or clients)?
Yes. You can include external stakeholders alongside internal raters, and manage them as part of the same 360 cohort and reporting flow.
Can we run repeat 360s and measure change over time?
Yes. Run pre/post rounds using iterations, then compare differences over time to show progress at the individual and cohort level.
What do participants receive at the end?
You can deliver results as web-based results pages, PDF reports, and editable Word reports—so you can choose what works best for coaching, HR review, or program delivery.
How do invitations and reminders work?
Automate invitations and reminders so feedback is collected on time. Emails can be customized by participant role and scheduled around start dates and due dates.
How does pricing work for 360s?
Brilliant Assessments pricing scales by responses (not by the number of admins or users). In a 360, each completed rater submission counts as a separate response, and repeat rounds (e.g., pre and post) count again. Monthly and annual subscriptions are available.
Do you support SSO and HR integrations?
Yes. SSO is supported via Microsoft Azure and Okta (available as an add-on and included in Advanced plans). HRIS/ATS integrations are also available as an add-on.
How do you handle security, compliance, and AI data?
Brilliant Assessments is SOC 2 Type II certified, encrypts data in transit and at rest, and uses AWS hosting with encrypted backups. If you use AI features, data is encrypted in transit to Azure OpenAI and is not used to train models.