360 Feedback Tool
A flexible 360-degree feedback tool
Brilliant Assessments is a leading 360-degree feedback tool that lets you build a completely custom assessment and feedback. Gather feedback from colleagues, managers, customers/clients and direct reports to give a holistic view of 360 subjects for appraisals, leadership coaching, succession planning, manager development and more.
“We might do a 360 at the beginning of a program, and we might do a repeat six months later to be able to actually look at what’s changed in that time. That repeatability, and also the recommendations and the bespoke nature of the reports, is really delivering what we were looking for."
Helen Hamilton of People Untapped
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Turn multi-source feedback into consistent coaching for customer-facing teams.
Collect feedback by role (e.g., customer, peer, manager) with 360 Roles and role-aware question sets.
Capture both metrics + examples using flexible answer formats (including NPS-style formats) and open text.
Filter and compare results by team/location using Classifiers, and deliver insights via PDF reports or web-based results pages.
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Give coaches a clear, well-evidenced view of strengths, gaps, and next steps.
Make questions feel personal and specific with subject-framed questions and question piping/conditional logic.
Keep participation high with email automation + reminders.
Share outcomes fast with 360-degree reports, enterprise-grade charting, and web-based live results pages.
(Optional) Sell your assessments using Partner Portals and collect payments securely through Stripe.
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Run pre/post 360s for cohorts and show growth at both the individual and program level.
Establish a baseline with 360 reports plus cohort scoring/feedback for program insights.
Scale delivery with cohort management and email automation (invites, reminders, report delivery).
Measure progress over time with iterations and built-in differences (pre/post change
(Optional) Commercialize your assessment using Partner Portals and collect payments securely with our Stripe integration.
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Bring consistency and comparability to readiness conversations.
Compare candidates using benchmarks to make results more relevant and easier to interpret.
Slice results by level/function/location with classifiers.
Manage insights with assessor dashboards and results pages.
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Support new managers and new-role leaders with structured feedback at the moments that matter.
Schedule 30/60/90‑day check-ins using automated invitations and automated iterations.
Show improvement clearly using benchmarks and build reports with an unlimited number of iterations to show change over time.
360-degree feedback features you’ll love
Brilliant Assessments has oodles of features that support managing 360 assessments and feedback.
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Draft your 360 faster with AI Suggest
Turn your competency framework into a polished 360 in hours, not weeks. AI Suggest helps you draft sections, role-specific questions, and coaching-style feedback text in your preferred tone, format, and answer types—then you edit, remove, or regenerate until it’s right.
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Frame questions with the subject using Piping
Make questions clear and relevant for all 360 participants. Add the subject to questions based on the respondent’s answers and role in the 360.
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Compare performance with unlimited Benchmarks
See how individuals perform in relation to their peers. Use Benchmarks to see how an subject’s performance stacks up against their peers or the rest of the team. With flexible, custom-defined benchmarks, you track averages, quartiles, or any percentage breakpoints that matter most to you.
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Customize the experience with Respondent Roles
Set roles for respondents within your 360 assessment. Popular roles include Subject, Manager, Peer, or Direct Report. Minimum response numbers can be set by role for invitation and report production. Detailed Feedback scores are typically split by role, and it can also be used as a filter for specific data in the results or reports. Roles applicable to a particular organization can be specified.
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Increase completions with Automated Emails
Make sure everyone completes their feedback on time. Set up email automations that trigger based on the response start or completion due date. Emails can be customized based on the role a participant has in the assessment.
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Promote continuous improvement with Iterations
Track performance and differences over time with 360 iterations. Measure change across long-term development or training programs, giving you dynamic insight into how subjects evolve and improve.
Built for anonymous feedback
Protect sensitive 360 data with audited security, encrypted hosting, and role-based anonymity so people can give honest feedback.
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Set minimum response thresholds by rater role (e.g., peers, direct reports) so feedback is only invited and reported when anonymity is protected.
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Run sensitive feedback without capturing identifying information, including anonymous cohort links that identify the cohort and role, not the person.
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Define who can view what with role-based permissions, with enforced 2FA for admins (and optional SSO) to keep access tightly managed.
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SOC 2 Type II certified processes, encryption in transit and at rest, GDPR-aware hosting, encrypted backups, and secure handling for AI features.
How to build your 360 feedback in Brilliant Assessments
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1 | Set up your Questionnaire
Add your questions using the intuitive builder and split themes into sections and subsections. Customize every question depending on the role of the person answering the assessment.
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2 | Set up Subjects and Rater Roles
Add your 360 subjects and invite the right mix of managers, peers, direct reports (and external raters if needed) to the cohort. Set minimum response numbers by role to protect anonymity, and add team/department/location tags if you want filtered results.
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3 | Craft your Feedback Experiences
Create different feedback experiences for subjects and assessors across formats, including web-based results pages, PDF reports and editable Word Reports. Use AI Interpretations to generate insights for open-text answers.
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4 | Launch with Automated Invitations and Reminders
Send invitations in bulk and automate follow-ups so feedback lands on time. Customize emails by role and trigger reminders based on start dates and due dates.
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5 | Track Progress in Real Time
Use results and dashboards to see who’s responded, where you’re waiting on input, and when role minimums are met without chasing updates manually.
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6 | Share 360 Reports and Measure Change
Generate role-split 360 reports and deliver them as PDFs or web-based results pages. Benchmark results for context, then run a repeat round to compare changes over time.
Or let us create your vision for you
Use our Brilliant Professional Services to have your assessment built for you. We’ll do all the hard work like setting up your questions, roles, cohorts, reports and results pages, so you can just press the button to start inviting respondents. Our done-for-you service is also complete with onboarding and training, so you can learn how to make simple changes to your assessment and use it for new cohorts in the future.
Complete the people feedback loop
Brilliant Assessments helps you run every key people assessment using the same set of building blocks and a professional reporting suite.
Employee Onboarding
Automate 30/60/90-day check-ins so new starters don’t slip through the cracks.
Employee Pulse Surveys
Run quick, repeatable check-ins—anonymous if you need it—with instant reporting.
360 Assessment
Collect multi-rater feedback and compare perspectives in one report.
Employee Engagement
Measure engagement at scale, segment results by team/location, and track movement over time.
Employee Exit Surveys
Capture honest leaver insights and spot patterns you can act on.
Management Surveys
Understand manager effectiveness with clear, coachable themes and benchmarks.
eNPS
Track advocacy with NPS-style scoring and trend changes over time.
Frequently asked questions about our 360s
What is a 360 assessment?
A 360 assessment (360-degree feedback) gathers input about a person from multiple perspectives—typically self, manager, peers, and direct reports, and sometimes clients or external stakeholders.
Can I tailor different questions for managers, peers, and direct reports?
Yes. You can assign participant roles and show different questions (or wording) depending on the role of the person providing feedback—so each rater group answers what they’re best placed to observe.
How is anonymity protected in Brilliant Assessments?
You can set minimum response thresholds by rater role (for example, peers and direct reports) so feedback is only invited and reported when anonymity is protected. You can also run anonymous response options when you need to avoid capturing identifying information.
Can we include external raters (e.g., customers or clients)?
Yes. You can include external stakeholders alongside internal raters, and manage them as part of the same 360 cohort and reporting flow.
Can we run repeat 360s and measure change over time?
Yes. Run pre/post rounds using iterations, then compare differences over time to show progress at the individual and cohort level.
What do participants receive at the end?
You can deliver results as web-based results pages, PDF reports, and editable Word reports—so you can choose what works best for coaching, HR review, or program delivery.
How do invitations and reminders work?
Automate invitations and reminders so feedback is collected on time. Emails can be customized by participant role and scheduled around start dates and due dates.
How does pricing work for 360s?
Brilliant Assessments pricing scales by responses (not by the number of admins or users). In a 360, each completed rater submission counts as a separate response, and repeat rounds (e.g., pre and post) count again. Monthly and annual subscriptions are available.
Do you support SSO and HR integrations?
Yes. SSO is supported via Microsoft Azure and Okta (available as an add-on and included in Advanced plans). HRIS/ATS integrations are also available as an add-on.
How do you handle security, compliance, and AI data?
Brilliant Assessments is SOC 2 Type II certified, encrypts data in transit and at rest, and uses AWS hosting with encrypted backups. If you use AI features, data is encrypted in transit to Azure OpenAI and is not used to train models.