A woman with short hair and glasses, sitting in front of a computer, appears to be thinking. Overlayed on the image are a drop-down menu for currency selection, a checkbox for custom pricing, and a form to input credit card information and email address.

Commercial Assessment Platform

Charge for your assessments and reports

Brilliant Assessments makes it easy to charge for assessments, cohort setups, and feedback reports. Set up secure payments with Stripe, offer paid access to full reports, and sell assessments in bulk. Create a flexible pricing model that works for individuals, teams, or organizations.

A laptop screen displaying a payment form with fields for card number, CVC, expiry month and year, and email, with a submit button and Stripe powered logo, against a beige and orange background.

Manage payments with Stripe

All monetization and checkouts are managed through our integration with Stripe, a world-leading, secure payment processor that works across currencies.

Once set up, you can require a credit card payment for any assessment through the 'Credit Card' tab.

You can charge respondents to

  • respond to your assessment from within the system

  • initiate a cohort

  • create an assessment iteration

  • produce a feedback report

Monetization approaches

Screenshot of a user interface menu showing options for 'Individual Assessment,' 'Settings' with a dropdown, and 'Pricing' with a dropdown. Below the menu, there is a section about credit card payment requirements with a checkmark, a charge amount of $100, and a currency selection set to US dollars.

Individual assessments

If an assessment delivers valuable insight to an individual or singular respondent (for example, one person answering on behalf of an organization), it can make sense to monetize the full assessment experience.

When clients or customers click on the assessment link, which may be embedded on your website or sent via individual invitations, they'll be directed to a secure credit card payment screen.

In this case, a respondent can not start the assessment until payment has been made.

Section of a user interface for cohort assessment with collapsible menus for settings and pricing, including options to add cohort prices and specify prices per person in USD, with input fields for range and price.

Cohort assessments

There are different ways to monetize cohorts. Cohort assessments can be charged at a fixed rate for the cohort or a per-respondent price. It is also possible to set pricing bands based on the number of people in a cohort.

For example, let’s say your cohort assessment has a fixed price of $999. This is the price to initiate the cohort regardless of the number of people invited.

If a cohort is charged per response at a rate of $49. A cohort with five respondents would pay $245. If there was banded pricing, where 5-10 responses were only $39 per response, a cohort with 7 respondents may pay $273.

A digital interface displaying a nested menu with sections labeled Reports, Individual Reports, and Settings. A pop-up window shows options for additional report and credit card payment, with fields for price, currency, and file name, along with Save and Cancel buttons.

Added value feedback

Creating an added-value report to supplement your individual assessment can be hugely advantageous in showcasing your expertise and nurturing leads.

In this scenario, a respondent completes the assessment and is given a ‘teaser report’ or a results page upon completion. However, the respondent must pay to access the full PDF report.

An added value report may include benchmark analysis, training plans, guides, or more detailed insight into scores and ratings.

Screenshot of an online form titled 'Add Allotment' with a table showing a leadership assessment report for a partner organization, including details like date, allocation, invite, completion, unexpended, expense, and approval status.

Sell assessments in bulk with allotments

Allotments enable partners to pre-purchase or allocate assessments in bulk. This allows you to scale and distribute assessments across your customers via their dedicated partner portal. Customers using a partner portal can view used, available, and expired assessments as well as purchase further allotments as needed.