How action360™ Uses Brilliant Assessments to Measure The Catalyst Effect
About action360™
action360™ is a fully customized, competency-based feedback experience designed to give aspiring and unbeknown leaders data on how they show up, influence, and grow.
action360™ first approached Brilliant Assessments to build an assessment around their base methodology: The Catalyst Effect. This highly structured model is based on 12 Competencies and 4 Cornerstones, all grounded in observable, trainable behaviors that define catalytic leadership.
action360™wanted to create a 360° assessment that could:
Reflect their unique competency framework
Be equally relevant to individual contributors and executives
Focus on strengths, not just gaps
Provide detailed feedback on both behavior and impact
Generate a personalized development plan for every participant
Ultimately, the team needed a platform that would give them creative control, flexibility, and scalability, all while delivering an exceptional user experience that reflected their brand.
“We needed a platform that could be custom-designed to these specific 12 competencies, applicable for leaders at any level, and also that could be strengths-based—not just identify where people needed to change their behavior.”
The Brilliant Solution
A 360° Assessment Built for Flexibility and Customization
The action360™ team knew that one-size-fits-all doesn’t work for complex leadership development programs. Brilliant Assessments gives action360™ complete control over every aspect of their 360° feedback experience.
This included an assessment featuring:
Fully Customized Competency Frameworks
We worked with The Catalyst Effect to configure their 12 Competencies and 4 Cornerstones, ensuring that every assessment was customized to reflect their methodology. Whether for an emerging leader or a seasoned executive, the assessment is personalized and relevant.
“It's a super customized competency model based for individual contributors all the way up to executives, and we needed the same type of flexibility in a platform as well.”
Flexible Questionnaires & Rating Scales
action360™ needed more than standard Likert scales. We provided a 10-point rating scale designed to move raters away from neutral answers, delivering more transparent feedback.
Strengths-Based and Action-Focused Reporting
Brilliant Assessments allowed action360™ to create reports that flag opportunities for development and emphasize what participants are doing well. Additionally, our reports enabled action360™ to deliver graphical data summaries, written feedback, and custom reflection questions, all into a downloadable report. Participants receive personalized Catalytic Action Plans, turning assessment data into meaningful development courses.
“Brilliant has done an amazing job helping us to customize these results so that it truly speaks to the participant in the way in which they can action the feedback they get from their assessment.”
A True Partnership: Growing Together
Our team works side-by-side with action360™ troubleshooting challenges, brainstorming new features, and ensuring the assessment experience continues to delight clients.
“The Catalyst Effect has grown. Brilliant has grown with us. As soon as we go, ‘Hey, is this possible?’ the team goes, ‘I don't know. Let's figure it out.’ And it always has been. We know that the team cares about our success. So when issues come up, it's not just an informational email or a number we can't reach. We know the people behind the scenes, and we know that they care about fixing our issue as much as we do.”
