Double the conversion effectiveness of your website

What our customers say...

Our assessment platform generates a fully personalized feedback report that inspires engagement.

Our customers use Brilliant Assessments for Lead Generation. They:

  • Use Assessments and detailed feedback to deliver real value to buyers from the get-go.
  • Fully engage when and where buyers want to — at their own pace and initiation.
  • Showcase their expertise and their capability to improve a buyer’s business.
  • Use conditional question logic to tighten the focus on buyers’ specific requirements and move them further down the funnel.
  • Deliver a beautiful report that enhances your brand.
  • Tailor feedback report content to the buyer’s precise needs to improve conversion rate.
  • Obtain unique insight into buyers’ needs to more effectively target future interactions.
  • Integrate with any CRM to continue the conversation.

Flexible Lead Generation Assessment Creation and Management

  • Intuitive WYSIWYG assessment builder makes it easy for domain experts to add and change Lead Generation assessments directly.
  • Sections and sub-sections group questions and feedback logically, allowing for high granularity in the feedback results.
  • Unlimited instructions can appear anywhere in the assessment, including images and videos.
  • Choose from a wide range of Answer formats, including Single choice, Multiple choice, Text Boxes (one line and multiple), Sliders, Matrix, Ranking statements with drag and drop, Dropdown lists, Numerics, Image, video or document upload, plus specialist formats like NPS, Symantec differentiation and Least/Most. There is also the option for out-of-the-box, user-configured answer sets. 
  • Tailor each assessment experience to the respondent with conditional question/subsection/section logic with multiple combinations, both on the page and across sections. 
  • Answer piping personalizes the assessment further.
  • Automated formulas  allow you to calculate returns or similar by performing mathematics and logic on numbers entered or selected.

Fully Managed Lead Generation Responses

  • Usually initiated by following a link on your website, email, text, or social media advertising, but all initiation options available. 
  • Response entry is optimized for all platforms — mobile, tablets or desktop — and accessible from anywhere.
  • Customizable, branded emails with unique encoded URL let buyers save partially completed assessments and complete them on their time, and let you sent reminders and feedback reports. 
  • Input can include image and video uploads, or any other file type.
  • Zapier interface facilitates integration with all commercial CRMs.

Automatic Lead Generation Feedback Report Generation

  • Create personalized reports for each lead based on assessment answers and scoring.
  • Merge text with a personalized Word template for fully customized and branded presentation.
  • Graphically designed templates are available to facilitate the creation of a beautiful report with minimal effort.
  • Scores and ratings (score ranges) aree calculated at the assessment, section, or sub-section levels, with the option to add cross-assessment segmentation for complex requirements.
  • Choose among 17 different chart styles, each with a multitude of customization options to enhance presentation.
  • Detailed Lead Generation feedback is available for ratings (score ranges) for the assessment, sections, subsections, and each individual answer, if required.
  • Individual feedback reports are immediately available or can be automatically emailed to users as a PDF. 

Lead Generation Cohort Reporting

  • Cohort Reporting can also be used to provide organizations with analysis of their Lead Generations.
  • Automated Iterations (periodic repeated assessments) show program effectiveness and changes over time. 
  • Beautiful, detailed cohort reports use our templates and the same flexible merge Word technology as Feedback Reporting.
  • Reporting can be averaged for cohort, or segmented using an unlimited variety of criteria, including results by Lead Generation.
  • Reports can include any of 17 separate charting options, such as line, bar, column. pie, spiderweb, donut, polar, stacked bars, histograms, and heat charts.

Cloud-Based and White-Labeled

  • Assessments and reports are fully branded by you.
  • Reports are accessible from anywhere, 24×7 to provide maximum coverage.
  • Use your own personalized sub-domain: either [your name], or assessments.[your domain].com

Comprehensive Analysis

  • See everything in one place with a dashboard for graphical analysis of scoring at all levels: assessments, sections, sub-sections, segments and individual questions.
  • Analysis can be broken down by flexible, system-defined criteria or by classifiers, which are user-defined and unlimited.
  • Cross-assessment and cross-version comparison is available if needed.
  • Compare individual or Lead Generation respondents’ results over time.
  • All data is available for download to drive in-depth reporting, utilizing tools like Excel and Tableau.

Lead Generation Assessment and Report Creation by Brilliant Assessments

  • Collaborate with our experienced assessment creators who help you efficiently create assessments and reports to kickstart your implementation.

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North America:
100 SE 2nd Street, Suite 2000,
Miami, FL 33131
T: +1 (786) 209 2421

117 St Georges Bay Rd, Parnell, Auckland 1052, New Zealand
T: +64 (09) 889 4410
United Kingdom:
5th Floor, 167-169 Great Portland St, London W1W 5PF
T: +44 (0203) 918 5072